Posted by Darren Brooker, 22 February 2012 12:00 am
If proof was ever needed that budget isn't everything, then this Mint Julep video for Why Don't We provides it. If you take 15 carefully costumed birdpeople stood in a circle in an atmospheric forest setting, and throw in some beautiful lighting, then you are 90% of the way to an incredibly engaging promo without the need for any effects. However, director Thomas Mankovsky's lack of budget didn't stop him going the further 10% and he set out to create a fantastic low-budget central effect: a bullet time rig that tells the tale of the birdpeople's attempts to fly.
By simply giving each person two disposable cameras Mankovsky created a low-budget 30-camera bullet time rig with stunning results that lend a magical feel and that strikes the perfect emotional note.
There's an 8-second clip tucked away on Mankovsky's website that shows just how lo-fi these efforts were, but when viewed in context of the finished piece, the effect takes on an ethereal feel that sits beautifully. Incidentally, the post production was carried out by one of our favourite Swedish Smoke customers - Swiss International - who ensured that it wasn't just the birdpeople who really did fly and helped Mankovsky deliver an incredibly atmospheric piece that was true to his vision.
Please only report comments that are spam or abusive.