Posted by Darren Brooker, 26 July 2012 9:13 am
As if origami wasn't difficult enough, when Publicis approached Glassworks, the "soft and strong" brief developed to feature an origami girl representing the softness and a weightlifter to show of the strength of the product. The Publicis creatives asked the team at Glassworks Amsterdam to take over the design and direction of the spot, as well as the execution of the CG.
The result is a visually-stunning testament to the power of ICE in Softimage and the incredible creativity and vision of the Glassworks Amsterdam CG team...be sure to check out the making of video below!
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