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I'm Max campaign

Posted by Ken Pimentel, 6 July 2011 8:00 pm

One of the things that I think separates 3ds Max users from a lot of other users is that they are the most incredibly passionate crowd out there. They really, really care about the product, what we're doing to it, and where it is all going. There must be something special about the product as our data shows that usage has climbed to roughly 1M users (based on CIP data we collect). Usage ranks second to AutoCAD at Autodesk and is roughly 4-5 times as much as our other 3D animation solutions. Then there are the 1M Youtube views for our training videos and the 500,000 EDU downloads (free for students, BTW).

Anyway, we have a large, talented and passionate community. If you feel you'd like to express your passion, here's one way you can do it.

Juan Gea: http://www.youtube.com/watch?v=2PDjyWpo0TM
Alan McKay: http://www.youtube.com/watch?v=XYFzvPTPVFQ
KenP: http://www.youtube.com/watch?v=GuhRV10ZR2Y
Wayne Robson: http://www.youtube.com/watch?v=0po8tfzmuqA  
Ramy Hanna: http://www.youtube.com/watch?v=EDn26NabpeU
Dario Passariello: http://www.youtube.com/watch?v=laWvNiS5vPU  
Andrey Plaksin: http://www.youtube.com/watch?v=uL8wjZcmA8M
Jeff Patton: http://www.youtube.com/watch?v=-SA3hXnFs_s
Marion Landry: http://www.youtube.com/watch?v=gBbnr877klM

This allows anyone to express their passion for using 3ds Max. The idea is pretty simple. You point a camera at yourself, reach for a piece of paper with 3ds Max on it and say “Hi, I’m [insert your name], I’m a [artist, designer, specialist, etc.) at [company] and I’m Max” or words to that affect. You then pretend to hand the paper off to someone off-screen. You post the clip to Youtube and send us the link/video. We’d compile the best of these into a 2-3 minute reel (about 10-15 of them) and release it to our youtube channel. We’re happy to link your video segment to your company’s home page or whatever link you want to provide us with.

- Every person doing this will be seen to grab a piece of white paper from someone off camera on the LEFT and pass it to someone off camera on the RIGHT (this would give continuity to the video across clips). The paper will have “3ds Max” and the 3ds Max logo on it. Let’s be very clear, the paper comes from the left side of the screen and leaves to the right side of the screen. Check out the videos to make sure you’ve got this right.
- You’ll print out a PDF (attached to this post) that we’ll provide with the 3ds Max logo that MUST be printed on white paper (for consistency). Do not create your own version of this, it’s important to retain this element across all videos so that it appears we’re handing off the same piece of paper.
- People can use a webcam, iphone, whatever - should be spontaneous
- Everyone is encouraged to do something interesting or say something interesting (but following the guidelines below)

These minimum requirements must be met:
- Each person/group must hold up the piece of paper to the camera, and it must be the printed PDF on white paper
- The clip can be no longer than 10 seconds
- It must be passed from left to right
- Either a person or group says their name/title and/or company, and then they must say something with “max” in it:

- 720p resolution
- h264 or QT only

Example statements (must have the word “max” in there somewhere):
- I’m Max
- We’re all max
- I’m taking it to the max

1) Upload to Youtube: MAKE SURE YOU TITLE STARTING WITH “I’M MAX: [plus whatever else you want in your tiltle]” – this is critical so that searches on Youtube can be easily done
2) Email the Youtube link to ken.pimentel@autodesk.com and attach the original video (we’re assuming it is just few Mb).
3) If you want us to embed a link to a site of your choosing, please provide that information in your submission. If provided, we’ll use the Youtube feature to embed this link and it will show on top of your video when your segment plays. You can post your reel or demo work to Youtube which would make it easy for someone to see your work. Feel free to embed your link in your Youtube submission also.

- We’ll probably wait a couple months to allow for creativity to arise from this effort before compiling our video. The cutoff will probably be August 1st so that we have time to publish the “best of” by SIGGRAPH.
- You can do multiple submissions in case you want to update what you did
- If you get selected, we’ll need a consent form from you
- For group videos, you’ll still want to bring the paper in from the left (walk/run it in) and exit it to the right. We will give some leeway on the 10 sec rule for good group shots – but realize it is important to do this very quickly or it gets boring
- You can animate a character to grab the paper and pass it from left to right and do a voice over
- You can do some creative video effect to you or the background (just follow the minimum requirements)

Here's the file with the logo on it:




Posted 6 July 2011 9:18 pm

very cool


Posted 7 July 2011 5:38 am

Oh gawd... Just plain retarded. : / (mho obviously)


Posted 7 July 2011 9:15 am

This is just so silly,really, this won't attract new users and will only generate hype in the fanboys and hate in other software users.

Ken Pimentel

Posted 7 July 2011 10:42 am

We didn't do this out of the blue, we first asked a bunch of long-time users about the idea. They were interested which is why we moved forwards. It isn't for the skeptics and those loosely attached to max. Just ignore it if it doesn't interest you. It doesn't hurt you or affect you in any way, so why be negative? If it's just a desire to be negative on all things max, there are other forums for you.


Posted 7 July 2011 4:27 pm

well said Ken, there are some really nasty trolls around at the moment

jona vark

Posted 7 July 2011 6:20 pm

Gosh. I really wish I had time on my hands to fool around like this. I am too busy trying to deliver animations from a completely broken set of software. from 3DSMax2011 to Composite it is a minefield of bugs. Sure is frustrating to see silly things like this in light of all the problems your software has.

Ken Pimentel

Posted 7 July 2011 6:58 pm

Then don't do it. It really isn't that complicated. Some will and some won't. We're not asking you to do it, we're just making you aware that others have done it. We understand that some of you don't feel like doing it and think it is a complete waste of your time. Well guess what? It isn't meant for you.


Posted 7 July 2011 7:47 pm

should say...

I'm Maxed Out. (like a old weathered *%hor3!) (using plain piece of paper of course...how creative by the way?).

then another dude pulls a neon flashing sign (with neon, fibre-optics, bulbs, leds, pyrotechnics, etc) from the opposite direction.... that reads:

I'm XBR!!!
with small lettering below: (screw Max, soon to be old news? hopefully!!!!).

or if your a MAYA or SI guy...put what you want! and for you poor Blender guys... go ahead and write "I'm Blender" on a square of toilet paper?

Jonathan de Blok

Posted 7 July 2011 8:09 pm

Come on people, how can anyone have such a problem with a initiative like it warrants some of the immensely negative comments here? like really.. why?

Somehow a scene from the movie '300' comes to mind: 'THIS IS AUTODESK!' and Max kicks the trolls in to a pit..


Posted 7 July 2011 8:17 pm

somehow a scene from the movie "American History X" comes to mind homie... you know... the "BITE THE CURB!" scene? >

Jonathan de Blok

Posted 7 July 2011 8:26 pm

Note to people of Sparta: Make pit deeper.. Trolls still have internet coverage!

Erik López

Posted 7 July 2011 8:29 pm

Hater gonna hate.


Posted 8 July 2011 5:06 am

I'm waiting for the XBR latest update news. And sp2 as well. More things to fix in Nitrous.
I'm one of thousands fan of Max. But it's too ashamed to show some ppl I'm using Max. They laughed at me of using buggy stuff. Keep working. Someday max will go to the point of Maya in Entertainment. Thump up in Architecture industry. yeah!


Posted 8 July 2011 10:18 pm

re:"You’ll print out a PDF (attached to this post) that we’ll provide with the 3ds Max logo that MUST be printed on white paper (for consistency). Do not create your own version of this, it’s important to retain this element across all videos so that it appears we’re handing off the same piece of paper."

Ken, looks like you are missing a link to the PDF. So that may help those wanting to move forward with this to fall within the required guidelines.

EDIT: Also Allan McKay has 2 L, not 1.


Ken Pimentel

Posted 9 July 2011 10:42 am

thanks Eric, I've posted the link at the end of the blog. Too much of a rush to go on vacation...


Posted 13 July 2011 4:17 pm

OK, Ken! Tell us how it is evolving the development of new core 3ds Max! We are curious! Hugs! Asta la vista!


Posted 18 July 2011 7:31 am

- "h264 or QT only"

QT??? ) That's why development team ignores user requests for years... they don't even use Max, they're on a Mac!

Erik López

Posted 18 July 2011 4:17 pm

- "h264 or QT only"

QT??? ) That's why development team ignores user requests for years... they don't even use Max, they're on a Mac!


Posted 23 July 2011 6:35 pm

"Too much of a rush to go on vacation..."

Sounds like what is happening with each release of max instead of buckling down and unveiling a solid app.... Then have your fun when truly comfortable to release, and ultimately collect money for your success. Keyword: success.

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