Don’t mean to be a heretic, but SU is a blazingly fast and accurate modeling tool (not to say that Max is not one too!!).  Thus said, it would be incredibly useful to have a direct importing tool within 3DS for SKP (Sketchup files).  Reason being exports from Sketchup to 3DS are horribly large and impossible to manage.  For example, a 20MB SKP file exports to more than 450MB!  I tried exporting from SU to DXF, but the import took about 25 minutes with 3DS. 

I can’t imagine this to be a resouce issue, but if something thinks it is please let me know.  My system is:
Dual core 3.2GHZ, 2GB RAM 800mhz, ATI Radeon HD 3870 512MB, 15,000rpm western digital 140GB HD. 

Any idea when this wish might come true?

OG
Windows 7 Professional 64-bit
2 X W5590 XEON CPUS @ 3.33GHz (16CPUs)
25MB RAM - ATI FirePro V8750 (FireGL) 2GB
Solid State Kingston HD 120GB

so many of our architect clients now work in sketchup, but getting their models cleanly in max is still a slow process. do it autodesk - you know it makes sense!