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| absolut dissection |
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Author: the area Author URL: visit url Posted: Nov 09, 2009 |
Software: Autodesk Softimage Category: Film/TV/Post |
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Description: Open on a bottle of Absolut Vodka. Gradually the bottle begins to break and disassemble, but in a very clean, orderly deliberate way. First, certain letters from the label pop off followed by remaining pieces of the label and pieces of glass. A more rapid expansion continues until the liquid vodka is beautifully suspended at the center of the bottle. All pieces suspend for a moment in their dissected state and the camera pans around the bottle to show all angles. All the pieces are quickly sucked back into place, forming a perfectly shaped Absolut bottle. Credits Absolut Spirits, Stockholm: Absolut Spirits, Stockholm Agency: TBWA/Chiat/Day, New York Worldwide Creative Director: Rob Smiley Creative Director: Lew Willig Copywriter: Meghan Simons Art Director: Megan Williams Producer: Jamie Grady Production Company: Psyop, New York Directors: Marco Spier, Chris Staves, Mate Steinforth Designer: Mate Steinforth Director of Photography: Martin Ahlgren Executive Producer: Lucia Grillo Producer: Nathan Jew Assistant Producer: Tarun Charaipotra Live Action Producer: Paul Middlemiss Visual Effects Company: MassMarket, New York VFX Executive Producer: Justin Lane Technical Director: Jacob Slutzky Lead Flame Artist: Nick Tanner Flame Artists: Chris Staves, Theo Maniatis Pre Visual Artist: Damon Ciarelli Editor: Cass Vanini Softimage Team: Florian Witzel, Dave Barosin, Jan Bitzer, Andrea Gebhardt, Jae Ham, Bashir Hamid, Andy Hara, Miguel Salek, Boris Ustaev, Jason Vega, Lee Wolland Roto Artists: Leslie Chung, David Marte, Joon Park Absolut Dissection is a spot by PSYOP and MassMarket | |
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