Black Artists + Designers Guild Develops OBSIDIAN Concept House

Jul 30, 2021

23 artisans from the Black Artists + Designers Guild (BADG) recently collaborated on the OBSIDIAN experience, sponsored by Autodesk. Autodesk’s Technology Impact Program grants software to impact-oriented organizations like the BADG to amplify social and environmental good. The virtual concept house was developed as a home for black families to thrive in the future, serving as a sanctuary for rest, nourishment, work, spirituality, joy, and family life. Designers BOA and Sheryl McLean (SM) share their contributions to the project and discuss their expertise in the field.


Tell us about yourself.


[BOA] I’ve worked as a green designer since 2003 and was one of the earlier pioneers of sustainability back when it wasn’t a term popular in the design field. Every design is conceived and manifested using sustainability as my guiding principle, from my materials, packing, printing, and even the destinations where I ship to and from to minimize fossil fuels. I define myself as Afro-Caribbean; I’m from St. John in the U.S. Virgin Islands, I was raised between St. John and Tortola in the British Virgin Islands, and my father is from St. Martin, French West Indies.


While I started my career as a typical designer who loved wood back in 2001, I took a sabbatical to travel around Bali and Brazil, where I saw the effects of erosion, deforestation, and the exodus of native populations from the Amazon rainforest first-hand. All of these factors affected me enough to change my career trajectory, and it was at that point that I committed to working as a green designer.

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Pictured: BOA

[SM] I am an interior designer who specializes in commercial and luxury residential, including senior living – or what I like to call “prime living” – properties. I have worked in the field since 2003, and I own a boutique firm based in the DC Metro area. Projects that include art, color, and freedom to design excite me, and my favorite clients are open, adventurous, and willing to think outside of the box.

I will never retire. As long as I love the work I do, I’ll continue doing it.

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Pictured: Sheryl McLean

How did you get started in the industry?


[BOA] I’ve been an artist my entire life, and I am a self-taught furniture designer. I originally studied visual communications at the School of the Art Institute of Chicago, but after a few years, I realized that wasn’t the right career path for me. While figuring out what I wanted to do, I took on all sorts of jobs, including fashion modeling, waiting tables, and furniture sales, which eventually led me to my career.

Ultimately, my biggest accomplishment is still being here after a long hard road. At first, it was difficult to find sustainable materials back in 2003, but I endured until the green movement caught on in my field. I built my first collection while living in Bali, and throughout the past 20 years, I’ve moved my location and manufacturing from California to New York to New Orleans.


[SM] Loving all things design, I decided to pursue a career that would allow me to combine all of my skillsets from previous job experiences and my passion for design. I started in UCLA’s Interior Design program. After just one year the Dean and my professors encouraged me to level up to the Architecture program. Ultimately, I became the first black female to get my Masters in Architecture from UCLA.


Following graduation, I moved from California to Washington DC, where I worked for an Architectural firm that primarily designed large-scale commercial government projects. Working in that environment was more rigid and traditional, in its approach. I yearned for a more contemporary and environmentally-focused design culture. I slowly transitioned to Interior Design which allowed me to experience the freedom and modern approach that I loved from my days in California.


What attracted you to the field?


[BOA] Unlike fine art or graphics, custom furniture design provides immediate feedback for my creativity. I both see and hear how a client interacts with my pieces immediately, and sometimes I get continual updates over the years. When a custom piece is successful, it feels like I’m making a useful contribution to a client’s everyday life.


[SM] The thing that attracted me most about Interior Design is that it can truly change people’s lives for the better. I have always thought that your environment should be an extension of who you are and all the goodness it can bring.


Can you discuss your contribution for the Obsidian project?


[BOA] I designed 'Suspended Lanai' as an outdoor retreat where one could comfortably spend all day, enjoying both the temperate days and mildly chilly nights of the Bay Area. The terrace is on the mezzanine level, vertically sandwiched between the upper pool deck and first story of the house; appearing like a floating platform with a wall of greenery on the left flank. My goal was to make the space as minimalist as possible, so as not to obscure the views of the surrounding hillside.

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Suspended Lanai by BOA

Though the deck is a compact space, measuring only 26x20 feet, I divided the area into three sections: Nourish, Fire, and Work/Lounge. Because the deck is basically a thoroughfare to walk from one section of the house to the next, I designed it in a way that optimized these three sections while still allowing foot traffic to flow.


Nourish features a 20’ long x 8’ tall hydroponic garden, which uses 10% of the water that a traditional garden consumes, has a higher crop yield, and is suited for any climate. Since the Bay Area is prone to drought, water catchment tanks below the deck save rainwater to use for irrigation. This section was developed with our guiding principles of health and wellness in mind.


Fire is an outdoor bioethanol-fueled fireplace flanked by 3 comfy rattan chairs. In developing the Work/Lounge space, I thought about how Zoom had become part of our daily lives during the pandemic. I embedded a solar-powered projector inside of a water-proof box to project Zoom calls, movies, or other entertainment on a huge wall that doubles as the side of the swimming pool. Next to the projector are four chaise lounges to use for work or relaxation.


[SM] My space 'The Shaman’s Chamber' was inspired by the tribal architecture of the Hausa tribe in West Africa. They are known for their distinct style of design, carvings, and masks.


I designed the bedroom, bathroom, and hallway to reflect the artistry and craftsmanship of native African tribes and aspired to blend the past, present, and future into the space. The focal point in the bedroom is an original one-of-a-kind furniture piece floating in the middle of the bedroom. The all-in-one piece includes the headboard, end tables, and a desk. This was my first time delving into furniture design. In my design, I adorned the headboard with engravings from Malene Barnett’s reproductions of Hausa carvings.

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Shaman's Chamber by Sheryl McLean 

On the longest wall of the space, is an eBook feature wall with a massive digital screen that transports you to one of three pre-programmed virtual locations: on the beach in the Seychelle Islands, among the high rise buildings in NYC, or in Zimbabwe near the base of a majestic waterfall. The concept allows people from different countries or cities to wake up in a virtual reality setting from their past or hometown or any place of their choice. I thought of the eBook wall as a dreamcatcher from Native American culture, which is similar to the African Shaman. They can heal and transport the mind, body, and soul.


How does technology play into your Obsidian design?


[BOA] The overarching theme that I used to inspire my space was harnessing the sunlight to power most of the design elements. I am also fascinated with the cutting-edge aspects of kinetic architecture, where one part of a structure can move independently of the main structure, and responsive architecture, which basically means a building that responds to an environment. I incorporated both into my design, as well as smart home technology.


The deck is embedded with flexible solar panels without glass substrates, and in response to the sun rising, the deck surface elevates to form the four chaise lounges. At the base of each chaise lounge is a touch-latch cubby that holds a trifold pillow to sit on. Using smart home technology, you can adjust the chaises by voice to either be in upright seating or lounge position. The double umbrellas above the chaises also feature solar sensors, enabling them to open at sunrise and close at sunset. My idea is that five years into the future, universal chargers will exist everywhere, so in between the chaises, I also placed solar-powered charging tables.


[SM] The technology used to accomplish my design included the software programs, 3ds Max, AutoCAD, and SketchUp. The benefits from using these programs allowed me to design quickly, and in great detail. It also allowed me as the designer to fully envision my creation.


Within the design itself, the eBook wall is an advanced technology currently being developed as the highest expression of virtual reality.


What story does your Obsidian design tell, and what do you want viewers to walk away from it with?


[BOA] My space tells the story of a seamless integration with the outdoors as a multi-functional area to work, entertain, and provide health and nourishment for a family, while using modern technology that’s primarily powered by the sun. I want viewers to walk away knowing that design can be adapted to meet our culture, race, and lifestyle in ways that are simultaneously universal and specific.


[SM] My room is about relaxation, renewal, and connection. The advanced visualization, through the use of an eBook wall; allows you to connect to different parts of the world, whether it be your homeland, favorite vacation spot, or somewhere you dare to go. I want visitors to know that their dreams can come true with the integration of technology that allows limitless possibilities.


How did storytelling plan into the Obsidian project on a larger scale?


[SM] Storytelling is what inspires me; it’s designing with purpose, and relying on past or generational memories (that may not even be your own) to give context to your work. The Obsidian house was a story that we developed about black families, how we have survived, and how we will live in the future. 23 creatives came together for this project, and we all had a different story to tell. We didn’t exchange ideas with each other. Instead, we just let our creativity flow, and miraculously, it all came together. It’s amazing how storytelling gives your design a purpose, and everything fits together like the pieces of a puzzle.


"The Obsidian house was a story that we developed about black families, how we have survived, and how we will live in the future."


How did you get involved in the Obsidian project?


[SM] I joined BADG two years ago after visiting their pop-up art gallery at High Point furniture market. It was the most beautiful work that I had seen, and I immediately knew that I wanted to get involved with these talented artists and designers. When the Obsidian project was discussed during BADG meetings, it inspired me to explore the possibilities of a futurist space designed for the entire black family. I submitted my sketches and overall concept, and the entire bedroom suite was assigned to me.


[BOA] When I joined BADG, the Obsidian project was already in the works. Once I made the decision to participate and my concept was approved, it was a long and laborious process to develop the space. I worked steadily on the project for the entire six months, and it was an incredible experience to collaborate with a group of like-minded creatives and form relationships. Having the opportunity to see the thought process behind everyone’s work and knowing that this project was going to change the game was invaluable.

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Shaman's Chamber by Sheryl McLean 

What technology do you use in your design work?


[BOA] I’m an analog girl working in a digital world, so I rely on the skills of different assistants to help bring my visions to fruition. I use Pages or PowerPoint for presentations, Adobe Photoshop or Illustrator for graphics and photography, and occasionally, I’ll use SketchUp for simple shop drawings. I also use Fusion 360 to create CAD shop drawings and 3D blocks. If I’m creating an environment like in the Obsidian project, I use 3ds Max by importing all of the 3D blocks and finding samples and textures within the program.


Working with these tools helps solve construction problems before prototyping, which saves me time and thousands of dollars. If the dimensions aren’t correct, it won’t work in CAD. The ability to rotate my designs in every direction allows me to visualize how materials come together, and it’s much easier to adjust a digital model than overhaul a physical prototype.


[SM] For space planning and 3D visualization, I use AutoCAD, Chief Architect, and SketchUp. For the photorealistic rendering, we used 3ds Max.


Where do you find inspiration for your designs?


[BOA] Travel and nature are major sources of influence. Sometimes I’m inspired to create something from a particular material, and other times an unmet need inspires my design. On a larger scale, I find inspiration from art, modern dance, and a really great film.


I also learn best by storytelling, as I read copiously and have always been inspired by books. Reading also helps boost my written skills so that I may better express the meaning behind my designs.


[SM] My weeks are very structured, so I try to schedule one “blue ocean day” a week in the early design phase to explore and find inspiration. I never want my work to feel stale, so these are the days that I might go to the Smithsonian, or a new art gallery, or check out how other interiors are being assembled. It’s a day to free my mind of tensions and see what new ideas I come up with, and then I let it play out. For this project, I found inspiration from other art forms present and past as well as historical references from the West African culture.


What do you like most about your job?


[BOA] I enjoy the freedom and independence to decide where I’m going to put my focus. Post-pandemic, I like having the ability to work from anywhere and take virtual meetings with clients. I also really feel that a strong, socially responsible design has the power to change lives, and I like contributing to this. I do, however, wish that design hadn’t become such a business juggernaut of constantly marketing yourself, as I’d really just like to focus on my craft.


[SM] I like how my designs impact and inspire people’s lives. I like the freedom that I experience in knowing that there are infinite solutions to every problem. I love knowing that I can use the creativity that I have been blessed with to create good.


Have you faced any challenges in your career?


[BOA] One of the challenges that I face, both as an independent designer and when I’m employed by a company, is the perception that I’m either not smart enough or professional enough. This is based entirely on my gender and racial identity. I’ve worked hard to overcome this by making sure that I under-promise and over-deliver. I focus on ensuring my work ethic and finished product can rival anyone else’s.


[SM] I’ve faced lots of barriers – and I’m still fighting some of them. When the majority population pictures an interior designer, they rarely picture a black woman. Sometimes I feel like I’m being tested, but not for my skills. That’s very off-putting and it’s not something that you overcome, but I do face it in this business.


Where do you think your industry could improve?


[BOA] Our industry needs to consider that there are many different types of clients, and rather than just designing from a Eurocentric point of view, we need to focus more on that idea of who the client is. We need to be more responsive, diverse, and sensitive in both the way we design and the way that different cultures live. I think our industry could be less focused on promoting specific design stars and instead focus on strong work, regardless of whether a designer is known or unknown; male, female, or non-gender conforming; or culturally different. We need to be more inclusive in general, and modern or European-inspired design should no longer be the gold standard. There should be room to revere, accept, and champion different influences.


[SM] In business, generally, the system is still biased towards woman, when it comes to opening up lines of credit. There is also still underrepresentation of black artists and designers, and an undertone of mistrust or racism – whatever you want to call it, it’s there. I have seen improvement, and the Obsidian project has done a lot to elevate black artists. Once the project launched, the press has suddenly been more open to interviews.


I think it’s a generational change. This new generation is opening doors and has different perspectives. It’s refreshing and very hopeful, and I see good things coming for black designers, artists, and architects.


"We need to be more responsive, diverse, and sensitive in both the way we design and the way that different cultures live."


Where do you see the industry heading in 10-20 years?


[BOA] Within the next decade or two, I see the industry completely revolutionized by and integrated with technology. I think that 3D printers will become more affordable for everyone, and I believe this industry will democratize in the way that both the news and entertainment industry have, in terms of content creation. In the future, everyone who wants to will be creating their own designs.


[SM] I think that technology will be more integrated into the whole design process. All dwellings will have advanced smart automation technology. I think that sustainability will be the norm in every product. Technology is going to be heavily influenced by the developments of space travel and global influence that will affect all industries. Interior Design is going to be more important as the stresses of global warming and the integration of multicultural and multiracial communities become more succinct. Interior Design will become the respite for society.


What advice do you have for young designers and artists who are looking to get started in the field?


[BOA] Develop your own aesthetic and don’t follow the trends.


[SM] The most important thing is to hone your skills. Don’t focus so much on how fabulous your career will be or how much money you will make. Cultivate your skills, be good at what you do, and understand your purpose. That’s key. You have to love what you do – especially in this business – because it requires you to design outside of yourself, so you need to have passion and your skill level needs to match that. Also, join an organization like BADG, where you can find a supportive community and work with a collective of artists to inspire and keep you creative.


For more information about the Black Artists + Designers Guild and the recent Obsidian project, visit: https://www.badguild.info/

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We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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