Working in Architectural Visualization: Samiha Dhifaoui

Last modification: 14 Feb, 2020
4 mins
With over 8 years of experience in architectural visualization, Samiha Dhifaoui, a Tunisian artist based in Qatar, shares her experience in this industry. She overcame multiple obstacles such as finishing her degree in the midst of a civil war, and with a background in 3D production - VFX combined with a passion in décor - Samiha was determined to make a name for herself.


Tell us a little bit about yourself. 

I was the artist of my family and I began by studying architecture, then focused on 3D visualization. For me, visualization is more than a job - I consider it to be something sacred, it is art, and we must work on it with love, passion, and care.  

"For me, it's more than a job - I consider it to be something sacred." 

What does your current role consist of?

Currently, I work for an architecture company called Prodesigners Consultancy. Some of the many tasks I complete are preparing concept and mood boards, producing 3D visual images, and deciding the arrangement of furniture.


3D allows me to create designs that can be viewed from multiple angles so that my client can get a clear image of my concept, and it provides them with a virtual experience. I now refer to CGI as “computer-generated imagination.”

Character design - final project using 3ds Max 

How did you start in the industry? 

I began with AutoCAD when I studied fine arts. Eventually, I familiarised myself with SketchUp and then quickly discovered 3ds Max. It was during this time that the Tunisian Revolution was taking place. I couldn’t leave my house since it wasn’t safe, and curfews were set. I had a difficult time finding an internship since many architecture offices had shut down. Eventually, I ended up at another school for art and technology and it was here that I discovered my passion for 3D.


Have you felt any challenges as a woman working in this industry?

In my 8 years of experience, working in 6 different companies and across 3 different countries, I was always the only woman. However, it has never bothered me. Sometimes, people were surprised that a piece of 3D work was created by a woman, but this motivates me even more to attain a stronger skill set.

It is obvious that there is a lack of women in the industry, however, in recent years, there has been an increase which is why I think there will be more growth in the future. I think the percentage of women in this industry is increasing because companies like Autodesk are taking the initiative and addressing this issue. You guys are talking about this matter, about us, and as a result, this is motivating women who are hesitating on entering the industry.


What do you like most about working in this industry?

I am never bored because I feel like I’m playing a game. 3D gives life to my imagination and permits me to show what I have in my mind. We can create objects, scenes, simulation and so much more. It allows us to showcase our ideas regardless if they’re detailed or simple.  


Where do you find inspiration for your work?

From a multitude of sources. Every shape, form, object, sound, view, smell…every creature on this earth inspires me. 


What do you like most about working with 3ds Max?

The software is limitless. There are features for everyday use and then there are others for realism, animation, motion graphic and so much more.


The best method for me is to divide the surfaces to multiple forms and I texture each detached element separately. This is the method I used to design the Moroccan floor.

“The software is limitless.”




Moroccan floor - 3ds Max 

Do you have any last piece of advice you’d like to share?

Nothing in life is easy, try it out and you’ll feel proud. Don’t focus on the failures because this field requires patience and volition. You’ll have to sacrifice a lot of your time but in the end, it will be worth it. 



See more of Samiha's work


  • 3ds Max
  • 3ds Max
  • Design Visualization
  • Lighting and Rendering
  • Architectural Visualization
  • Furniture
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| 19 days ago
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